
The Married Cofounder's Guide to Building a Business Without Destroying Your Marriage
Cofounder strain impacts your marriage and marital challenges impact your business. Here’s how to fix it.

20 Psychological Questions That Reveal Whether Someone Will Be a Good Cofounder
These psychological questions will help you better understand each other and better determine goodness of fit.

How Your Attachment Style Is Secretly Sabotaging Your Cofounder Relationship
Discover how attachment styles impact your communication and can lead to more effective interactions within your organization.

When Your Cofounder Is Underperforming: A 4-Step Framework to Fix the Real Problem
Follow these 4 simple steps to increase teamwork and improve performance.

The Cofounder Communication Crisis: 12 Psychology-Backed Strategies That Transform Decision-Making
A step-by-step guide to improve cofounder decision-making and reach purposeful alignment.

The Four Horsemen of Startup Failure: How to Spot—and Stop—Toxic Cofounder Patterns Before They Destroy Your Company
How to know if your business relationship is doomed, according to decades of psychological research.

The Culture Code: 8 Psychology-Driven Strategies That Transform Startup Teams Into High-Performance Organizations
Here’s what psychologists implement to improve team cohesion and maximize productivity.
These simple strategies will help founders establish a healthy startup culture.

The Friend-Founder Paradox: How to Build a Successful Company Without Destroying Your Most Important Relationship
Going to war together — when done correctly — can build closeness rather than resentment with your friend, but it requires healthy boundaries and scalable habits.
Here’s how to leverage your friendship to create a healthy business partnership.