Creating Alignment
A Proven Process for Rebuilding Trust, Realigning Strategy, and Scaling With Clarity
Cofounder conflict is the biggest unspoken risk in any startup.
But the problem is more than poor communication—it’s the deeper, more invisible breakdowns that fuel mistrust, emotional avoidance, and misaligned execution.
We work with teams who are ready to repair that disconnect and lead together again.
Whether you're in active crisis or proactively strengthening a strong relationship, our system helps you name the real issue, build emotional clarity, and scale a shared culture that lasts.
The Cofounder Conflict Navigation System™
This isn’t couples therapy. And it’s not business coaching. It’s a founder-specific method designed to address the unique tension of shared power, emotional connection, and high-stakes decision-making.
Over six months, we guide you through a four-pillar system that gets you out of survival mode and back into strategic momentum.
The Four Pillars of Transformation
1. Diagnose the Disconnect
Uncover the patterns behind the tension.
Most founders try to fix miscommunication with more communication. But unless you identify the underlying pattern, you’ll keep getting stuck.
We start with targeted diagnostics like the Cofounder Satisfaction Index™ to map emotional blind spots, psychological differences, and areas of misalignment that affect how you lead, decide, and relate.
You’ll walk away with shared language for what’s gone wrong—and why.
2. Navigate High-Stakes Conflict
Resolve tension without collateral damage.
You don’t need to guess your way through hard conversations.
Using structured frameworks and emotional containment protocols, we help you face conflict directly with tools that turn even the toughest conversations into momentum.
From board optics to private disagreements, you’ll learn to de-escalate in real time and walk out of conflict more aligned than you walked in.
This is how you stop fearing tension and start trusting your ability to move through it.
3. Rebuild Trust & Alignment
Turn emotional repair into strategic clarity.
Once the heat cools, we rebuild from the inside out.
We co-create a new operating model for your partnership—defining roles, strengthening feedback loops, and aligning how you communicate under pressure.
We also build strategic vulnerability into your culture: a system of ongoing check-ins, emotional maintenance, and shared leadership.
So you’re not just tolerating each other—you’re leading better than ever.
4. Scale With Cultural Clarity
Protect what you’ve rebuilt as the company grows.
Once your relationship is repaired, the next challenge is scaling without slipping back into misalignment.
We help you codify your culture, install scalable decision systems, and use your new communication muscles to navigate change.
This means less relational firefighting and more founder clarity, team trust, and board confidence.
Because the best partnerships don’t just survive—they scale.
Delivered Through High-Touch Coaching
All of our programs include:
✅ Private 1:1 and group sessions (tailored to your team’s dynamic)
✅ Unlimited Signal access — for updates, quick syncs, or real-time coaching
✅ Proprietary tools and scripts — so you’re never winging the hard parts
✅ Structured SOPs for trust repair, feedback cycles, and decision clarity
✅ The Cofounder Satisfaction Index™ — to track relational performance
✅ A copy of The Cofounder Effect — to go deeper between sessions
✅ Satisfaction guarantee — unused time refunded if you’re not happy
Your Partnership Is Worth Fighting For
We’ve helped founding teams across stages—from pre-seed to bootstrapped to post-Series C—repair what’s broken and lead forward together. If you’re ready to do the work, we’re ready to guide it.
This is your most important relationship. Let’s make it your most resilient one.