COACHING FOR COFOUNDERS TO REACH PURPOSEFUL ALIGNMENT
The cofounder relationship can make or break a startup. Grow your company, together.
Cofounder Clarity by Dr. Matthew Jones is a method of coaching that creates intentional time to discuss the underlying components of running a business, practice mindful decision-making, and proactively strengthen the most important relationship within the company.
“Over the course of six months, Matt completely re-engineered the relationship I had with my co-founder and people in general.
I entered the process with trepidation and skepticism, wanting to be right about the way I felt. Matt’s calm and reassuring style with follow-up notes made unlocking patterns easy to understand and practice.
Over the course of working with him, I applied his method to all parts of my life and can honestly say that it has been life changing for me. I cannot recommend him highly enough.”
Satish Jayakumar, COO & Cofounder of Increasingly
What you’ll build in sessions
(The things most founders ignore—until everything’s on fire.)
✔ A shared script for hard conversations that rebuilds trust fast
✔ Decision tools that feel fair, not reactive or lopsided
✔ Clarity on the patterns that keep you stuck and how to shift them
✔ A work dynamic grounded in values, not just survival
✔ Tools to stay connected under pressure without burning out
✔ A clear map of how your cofounder thinks and reacts
✔ Communication habits that reduce tension and create traction
✔ Energy, creativity, and momentum in your relationship again
Start Scaling Faster, Stronger, Smarter
Unlock 40+ pages of The Cofounder Effect, plus two high-impact tools that help you spot friction, fix alignment, and protect your next big milestone.
What’s Inside (and Why It Matters)
Exclusive 40+Page Excerpt: Reveal hidden dynamics that silently derail startups, and stop them before your next fundraise or launch event.
Cofounder Temperature Check (BONUS): A 15‑minute diagnostic to surface tension before it drains morale, execution, or investor confidence.
Conflict Conversation Starter Kit (BONUS): Plug‑and‑play scripts to restore trust fast—because unresolved issues don’t fix themselves.
Don’t Let Friction Cost You
What founders are saying
-
“My co-founder and I sought counseling after months of feeling frustrated, unheard & misunderstood. It was affecting the business and ruining our friendship. I couldn’t be more grateful to have found Matt. He helped us communicate, make space for each other, and feel understood and valued. After only a few sessions, the tension was decreasing and we now had the tools to work through difficult topics. Honestly, it was some of the best money I’ve ever invested in my business.”
Cofounder and CEO, venture-backed startup
-
“Cofounder therapy with Dr. Jones was just one of many risks we’ve taken to get better in life, business and beyond. To be truthful, he saved our business and friendship. With his support, we learned to validate each other, listen with empathy, and have difficult conversations. Most importantly, Dr. Matt’s framework helped us apply lessons beyond sessions — transcending what we thought was possible.”
Jay and Latesha, Cofounders of Cards for All People
-
“Matt provided a safe space for us to invest in our partnership and work on the parts that needed it most. He listened, guided the conversation, and offered firm, empathetic feedback that created real change. Matt felt like a member of our team — which was exactly what we needed.”
Cofounders, CEO and CTO of venture-backed startup
-
“Matt has played an incredible part in my journey of growth and improving my relationship with my cofounder. His style is kind, considered, and clear. I feel compelled to listen and practice what he puts on the table. I couldn’t recommend Matt enough.”
Sri Sharma, CEO & Cofounder of Increasingly
-
“Having Dr. Matthew Jones onboard is a secret weapon. It’s the difference between building a company unconsciously and building with intention — ensuring every decision you make is moving you one step closer to the life you want.”
Cole and Drew, Cofounders of Digital Press
-
“Matt is a truly unique asset to our team and company. His blend of insight on interpersonal dynamics, leadership, and startup founder challenges has been invaluable in navigating the challenging early stages of the founder/cofounder journey. He is empathetic, patient, and kind. If you’re looking for a startup- and cofounder-specific coach, look no further.”
Anna Greenwald, CEO, On the Goga
Are you one of these 3 types of cofounders?
Ambitious (funded)
You understand your partnership is crucial to the success of your company
You value creating a cohesive organizational culture and refining your leadership
You want to strengthen your partnership before stress and scaling-related pressures increase after closing your Seed or Series A-C
Successful (revenue/traction)
You’ve built a successful business, whether bootstrapped or venture-backed, but notice more resentment towards one another than in the past
You avoid certain topics of discussion because you do not want to have the same repetitive disagreement
You have lost your energy and enthusiasm for working together and want to have fun again
Committed (friends/family)
You worry the ongoing stress of business disagreements will damage your personal relationship
Your personal relationship complicates your ability to provide open and honest feedback with one another and many of your thoughts go unspoken
Your professional arguments influence your personal relationship and vice-versa, leading you to feel stuck or suffocated
Then our coaching is built for you
because you value…
Integrity
You are on a mission to build a high-performing company you believe in
You understand personal growth impacts your professional achievement
You are a continual learner with endless curiosity
Commitment
You have clear goals for coaching and are invested in positive outcomes
You have engaged in coaching, therapy, or mentorship in the past
You value growth in all aspects of life and already exercise, meditate, or journal
Execution
You are ready to make lasting improvements in your cofounder partnership
You value radical candor and seek to infuse your partnership with honesty
You believe working through difficult times lead to extraordinary results
How it works
Fix the Foundation: The Cofounder Conflict Navigation System™
Startups rarely break because of product—they break because the people at the top fall out of sync.
The Cofounder Conflict Navigation System™ is a structured framework that blends psychology, business strategy, and high-stakes communication tools to help founding teams rebuild trust, resolve tension, and move forward together.
Unlike traditional coaching (which misses the emotional root) or therapy (which skips the business context), this method is purpose-built for cofounders—giving you both language and leverage in your most important relationship.
Built for Cofounders. Grounded in Psychology. Designed to Get You Unstuck.
The Cofounder Conflict Navigation System™
Built on six years of experience with pre-seed to Series C teams, it’s the only founder-focused method that helps you:
Diagnose the real source of tension
Navigate high-stakes conflict productively
Rebuild operational and relational trust
Scale a culture that’s resilient under pressure
This is the system I wish every founding team had before things break.
Why should you invest in this process?
Investing in your cofounder partnership means enhancing the foundation of your company.
With 65% of high-growth startups ending due to cofounder fallout, the returns of coaching greatly outweigh the risks of not prioritizing your teamwork.
Our cofounder coaching program teaches you how to communicate with clarity so you can have more productive and efficient conversations.
Conflicts are inevitable, but learning how to navigate them well is the difference between great businesses and companies who never reach their full potential.
Whether you desire preventative maintenance, an active change, or a total transformation, Cofounder Clarity will improve the trajectory of your partnership and make your journey to success more enjoyable.
More success stories
-
“When I found Cofounder Clarity, I was going through the most difficult time my cofounder and I have experienced in our business. Dr. Jones’ approach of blending therapy and coaching equipped us with exercises and tools to better communicate and understand each other. Working on our partnership is the best investment we could have made. Highly recommend working with Dr. Jones to get clarity for your startup.”
Cofounder and CEO, venture-backed startup
-
“Cofounder Clarity is one of the best experiences I've had working with any coach or advisor to date. I’d highly recommend to anyone looking to level up.”
Avery Durrant, CEO, Dripos
-
“Cofounder Clarity has been a foundational component in the development of both my individual self and our founding team. Being a founder requires constant attention, effort, and a growth mindset — and Cofounder Clarity has amplified our growth.”
Cofounder and CTO, venture-backed startup
-
“Dr. Jones has a great skill set to help cofounders navigate complex issues and understand where each other is coming from. This was incredibly helpful in allowing us to find a working solution where we didn’t think one could ever exist.”
Casey Fitts, CEO, Loftus
-
“Matt is an incredible cofounder coach who has helped me learn more about myself, hone my communication skills, and deepen my partnership with my cofounder. I can’t recommend Matt highly enough.”
Will Kim, CEO, Karrat
-
“Dr. Matt was a tremendous coach and really improved our co-founder communication and relationship. I highly recommend him.”
Cofounder and CBO, venture-backed startup
-
“I do not think I would be standing as firmly on my feet today, had you and I not done the work we did over the two years we worked together. What you helped me see was tremendously helpful for my confidence and self-awareness, both personally and professionally. It was hard for me to go that deep at times, but now I see how necessary it was. I have so much gratitude for your approach and what you were able to unlock for me.”
Nathalie Phillips, Senior Brand Director, Beam Suntory
-
“We came to Matthew after encountering issues due to the combined stress of the pandemic and several years of unresolved issues. We were friends first and business partners second, and that created tension. In just three months, we learned crucial communication tools, built more organized structures, and learned to de-escalate, convey empathy, and empower each other. As business owners, it’s been eye-opening to discover that there are tools like this to build both a better business and better relationships.”
Cofounder and CEO, venture-backed startup
-
“I’ve referred my founder friends with no reservations, and the ones who’ve worked with him have told me: ‘It’s one of the best things we’ve ever done… we’ve never met someone as impressive or helpful in navigating this.’”
Cofounder and CEO, venture-backed startup
Frequently Asked Questions
How much does this cost?
We charge a monthly investment based on our level of involvement, stage of company, and the type of engagement required to create meaningful change. This allows us to be fully invested and available before, during, and after sessions. Please see the program page for more information.
What can I expect sessions to look like?
Sessions are a collaborative effort. Founders determine their goals for the engagement, and we coach teams to these desired outcomes. We do not teach a preset curriculum—all interventions are customized to your unique circumstance and focus on changing core processes rather than superficial symptoms.
How long does it take to see results?
Some clients see results within the first session. On average, we recommend clients commit for a six month engagement as most individuals notice meaningful change in that amount of time. Our typical engagements last between 6 and 12 months or longer, depending on goals, complexity, and goodness of fit.
How do I get the most out of our sessions?
The founders who get the most out of our sessions: Bring thoughts and feelings related to their goals into each session, take individual notes during session, and practice implementing skills outside of meetings. They also eliminate all distractions during sessions, embrace honesty and vulnerability, and leverage their curiosity to seek greater self-understanding.
Do you work with individuals?
Yes! Our coaches are experienced in working with solo founders, entrepreneurs, executives, and VC’s. Please let us know your goals and we will build you a custom solution!
Start Scaling Faster, Stronger, Smarter
Unlock 40+ pages of The Cofounder Effect, plus two high-impact tools that help you spot friction, fix alignment, and protect your next big milestone.
What’s Inside (and Why It Matters)
Exclusive 40+Page Excerpt: Reveal hidden dynamics that silently derail startups, and stop them before your next fundraise or launch event.
Cofounder Temperature Check (BONUS): A 15‑minute diagnostic to surface tension before it drains morale, execution, or investor confidence.
Conflict Conversation Starter Kit (BONUS): Plug‑and‑play scripts to restore trust fast—because unresolved issues don’t fix themselves.
Why Act Now?
This rare excerpt + tools combo is available only here—and only for a limited time.
Delay, and you risk friction costing your next pitch, hire, or partnership.
Proven by Top Founders
Built on 6+ years coaching YC‑ and a16z‑backed startups—turning cofounder friction into forward momentum.
Don’t Let Friction Cost You
Contact us now if you want
✔ A shared script for hard conversations that rebuilds trust fast
✔ Decision tools that feel fair, not reactive or lopsided
✔ Clarity on the patterns that keep you stuck and how to shift them
✔ A work dynamic grounded in values, not just survival
✔ Tools to stay connected under pressure without burning out
✔ A clear map of how your cofounder thinks and reacts
✔ Communication habits that reduce tension and create traction
✔ Energy, creativity, and momentum in your relationship again